For the 60th anniversary of Reynaers Aluminium, I designed for Pink Pinata an immersive event that celebrated the brand’s legacy of innovation and excellence. The highlight of the design was a massive three-dimensional diamond, constructed using a visible Layher framework. This structure symbolized precision, transparency, and the company’s forward-thinking approach.
Guests entered through an atmospheric corridor lined with deep blue drapery and illuminated details, creating a dramatic transition into the main event space. Inside, the venue transformed seamlessly between a conference setting, networking areas, and a gala dinner. Suspended above the central stage, the illuminated diamond structure acted as both a visual focal point and an interactive storytelling element, with integrated lighting and projections bringing the brand’s history and vision to life.
The modularity of the design ensured efficient construction while maintaining a luxurious and sophisticated aesthetic. Every detail, from the strategic lighting to the placement of furniture and branding elements, was carefully considered to enhance engagement and immersion. The result was a striking, memorable experience that honored six decades of innovation while reinforcing Reynaers Aluminium’s commitment to the future.