Event designed for Range Rover with Panama events. For the launch of the new Range Rover Discovery Sport, we designed a temporary brand experience using Viewboxes, creating an elegant yet modular structure. The event featured two distinct areas: a luxurious dining space and a floating island reveal.
The first area provided an intimate setting for an exclusive dinner, blending transparency and reflection to immerse guests in the surroundings. The main highlight was the unveiling of the new model on a floating platform, enhancing the reveal with a dramatic, almost surreal effect.
The sleek architectural design emphasized clean lines, open views, and seamless integration with nature, reinforcing Range Rover’s identity of luxury and innovation. With a refined balance of structure, light, and environment, this event redefined automotive brand experiences, creating an unforgettable moment for guests.