With Builder Productions for OMEN by HP, I designed an immersive brand activation that combines bold aesthetics, functionality, and interactive engagement. The concept revolves around high-energy gaming experiences, with a dynamic layout that maximizes visitor flow and interaction.

The setup features vibrant gradient lighting, sleek geometric structures, and an iconic overhead OMEN logo, ensuring strong brand visibility. The modular design includes distinct zones: a gameplay area where visitors can test OMEN’s high-performance devices, a presentation stage for live demonstrations, and an experience tunnel, creating a journey into the brand’s world.

Designed for efficiency and adaptability, the structure allows for quick assembly and reconfiguration, making it suitable for various events and venues. The use of transparent partitions and bold color blocking enhances the futuristic aesthetic while maintaining an open, inviting atmosphere.

This activation seamlessly blends technology, branding, and user experience, offering attendees an engaging and memorable way to connect with the OMEN brand. The result is a visually striking, high-impact space that elevates OMEN’s presence in the gaming community.