For the past 10 years, I have been the designer for WECANDANCE festival, bringing the art director’s vision to life through detailed 3D designs and precise technical drawings. My role extends beyond design—I collaborate closely with the project manager to ensure seamless execution, transforming creative concepts into immersive festival experiences that are both visually striking and technically sound.

I had the opportunity to design a large-scale event for Booking.com in collaboration with OVAL (formerly The Oval Office). Working closely with their team, I developed a detailed 3D design and technical drawings, ensuring the concept was both visually striking and technically feasible.

For Bacardi’s activation at Amsterdam Open Air, with Butik I designed a vibrant and immersive festival setup that blends modularity with aesthetics. Built on a Layher structure, the installation is decorated with a series of custom modular panels, evoking the colorful, lively atmosphere of a tropical Casa Bacardi.

The design features layered volumes, playful elevations, and a mix of open and enclosed spaces, providing both an intimate and dynamic festival experience. The facade, inspired by Latin American architecture, integrates lush greenery, textured surfaces, and intricate details, reinforcing the brand’s heritage.

A central transparent canopy covers the dance floor, creating a sheltered yet open environment that enhances the festival vibe while ensuring functionality in all weather conditions. This modular and transportable concept allows for adaptability across various events, reinforcing Bacardi’s brand presence with a striking and immersive experience.

I was approached by Panama to develop a conceptual design for the presentation of the new Jaguar and Land Rover models. This project required a balance of innovation and brand storytelling, ensuring that the presentation reflected the essence of both luxury automotive brands. Through detailed 3D visualizations and strategic design thinking, I created an immersive concept that enhanced the unveiling experience, seamlessly integrating aesthetics, functionality, and brand identity.

Concept voor Retaurant Maven Antwerpen. Food Theater concept. De craft staat centraal , door te werken met verschillende niveau’s heeft iedereen zicht op het vakmanschap en verdeel je de anders vlakke ruimte in kleine gezellige zithoekjes. De niveau’s geeft iedere bezoeker het gevoel dat je in een klein gezellig restaurant zit. Geborgenheid en een gevoel van privacy in een anders zeer groot restaurant.

Op 19 juni opent eindelijk in de Luikstraat op het bruisende Zuid high-end vleesrestaurant MAVEN,een duurzaam concept met de expertise van gerenommeerd beenhouwer Luc De Laet, de passie van horecaondernemer Wim Van der Borght en het peper en zout van jong talent Jules Koninckx.De keuken zal de nadruk leggen op‘noble meat craft’, de bereiding van edele ambachtsproducten en garandeert op deze manier een ongekende en bewuste smaakbeleving.

Het gebouw in de Luikstraat 4 op ’t Antwerpse Zuid, waar MAVEN komt, is een onderdeel van wat vroeger de Luiknatie was. Het pand heeft lange tijd leeg gestaan, maar is intussen verworven door de Shrimp Tempura-groep van Wim Van der Borght. Designer Joran Dhaen bedacht een uniek restaurant concept, dat door architect Eric Verbeeck verder verfijnd werd en nu helemaal vakkundig is uitgevoerd. Het binnenwerk werd gestript om van de ruimte weer een pakhuis te maken, maar dan wel met de moderne voorzieningen voor een horecazaak.

Styling door Purdey D design

Together with WECANDANCE, I created a groundbreaking setup for Jupiler. The brand sought to expand its community by redefining traditional brand activation with a fresh and innovative approach. We developed a unique concept that pushed the boundaries of brand engagement, delivering an experience that left a lasting impact on the industry.

Build by de vrije ruimte.

I developed a conceptual design for the brand Corona, specifically tailored for the European market. The project focused on capturing the essence of the brand while creating an immersive and engaging experience that resonated with the target audience. Through strategic design thinking and detailed 3D visualizations, I crafted a concept that aligned with Corona’s identity while introducing fresh elements to enhance its presence in the European market.

I developed a conceptual design for Samsung in collaboration with Fast Forward, specifically tailored for the Belgian festival scene. The experience had to celebrate the launch of their new Flip phone. This project aimed to create an innovative and immersive brand experience that aligned with Samsung’s cutting-edge identity. Through strategic design thinking and high-quality 3D visualizations, I crafted a concept that elevated Samsung’s presence, blending technology, storytelling, and engage the target audience.

The design is created with container structures that allow this setup to be modular. The container units can be setup in a different way tailored to the need of each festival.

Build by sculture.

I developed a unique meat restaurant concept for Versuz (nightclub) in collaboration with Delaet & Van Haver. This project blended high-end dining with an immersive atmosphere, creating a space that reflected both culinary excellence and a dynamic nightlife experience. Through strategic design and detailed 3D visualization, we crafted a concept that seamlessly integrated quality, ambiance, and innovation.

This installation, designed for the Riyadh Light Festival, is a striking fusion of geometry, light, and structural engineering. Constructed using a Layher system, the design is based on a self-developed triangular setup, allowing for both modular flexibility and structural stability.

The illuminated triangular framework forms a dynamic and immersive spatial experience, where the interplay of light and transparency creates depth and complexity. The structure's angular symmetry and strategic use of LED lighting enhance its presence, making it an eye-catching landmark within the festival landscape.

The reflections on the polished desert floor amplify the illusion of weightlessness, reinforcing a sense of architectural fluidity and spatial transformation. The design is a testament to the fusion of technical precision and artistic vision, pushing the boundaries of temporary architecture and festival scenography.

Event designed for Range Rover with Panama events. For the launch of the new Range Rover Discovery Sport, we designed a temporary brand experience using Viewboxes, creating an elegant yet modular structure. The event featured two distinct areas: a luxurious dining space and a floating island reveal.

The first area provided an intimate setting for an exclusive dinner, blending transparency and reflection to immerse guests in the surroundings. The main highlight was the unveiling of the new model on a floating platform, enhancing the reveal with a dramatic, almost surreal effect.

The sleek architectural design emphasized clean lines, open views, and seamless integration with nature, reinforcing Range Rover’s identity of luxury and innovation. With a refined balance of structure, light, and environment, this event redefined automotive brand experiences, creating an unforgettable moment for guests.

Barstreet for Zhuhai Artificial Island in Shimao.

Site planning & design of nightclub and restaurant.

With Builder Productions for OMEN by HP, I designed an immersive brand activation that combines bold aesthetics, functionality, and interactive engagement. The concept revolves around high-energy gaming experiences, with a dynamic layout that maximizes visitor flow and interaction.

The setup features vibrant gradient lighting, sleek geometric structures, and an iconic overhead OMEN logo, ensuring strong brand visibility. The modular design includes distinct zones: a gameplay area where visitors can test OMEN’s high-performance devices, a presentation stage for live demonstrations, and an experience tunnel, creating a journey into the brand’s world.

Designed for efficiency and adaptability, the structure allows for quick assembly and reconfiguration, making it suitable for various events and venues. The use of transparent partitions and bold color blocking enhances the futuristic aesthetic while maintaining an open, inviting atmosphere.

This activation seamlessly blends technology, branding, and user experience, offering attendees an engaging and memorable way to connect with the OMEN brand. The result is a visually striking, high-impact space that elevates OMEN’s presence in the gaming community.

For the 60th anniversary of Reynaers Aluminium, I designed for Pink Pinata an immersive event that celebrated the brand’s legacy of innovation and excellence. The highlight of the design was a massive three-dimensional diamond, constructed using a visible Layher framework. This structure symbolized precision, transparency, and the company’s forward-thinking approach.

Guests entered through an atmospheric corridor lined with deep blue drapery and illuminated details, creating a dramatic transition into the main event space. Inside, the venue transformed seamlessly between a conference setting, networking areas, and a gala dinner. Suspended above the central stage, the illuminated diamond structure acted as both a visual focal point and an interactive storytelling element, with integrated lighting and projections bringing the brand’s history and vision to life.

The modularity of the design ensured efficient construction while maintaining a luxurious and sophisticated aesthetic. Every detail, from the strategic lighting to the placement of furniture and branding elements, was carefully considered to enhance engagement and immersion. The result was a striking, memorable experience that honored six decades of innovation while reinforcing Reynaers Aluminium’s commitment to the future.

vuse velo @ tomorrowland winter

Designed for Butik, this Aperol Spritz pop-up bar is a dynamic, modular structure built on container frames, making it highly transportable and easy to set up at various events. The design captures Aperol’s vibrant energy, featuring a two-story layout that maximizes social interaction and visibility. The structure incorporates an open-air concept with lush greenery, playful orange lighting, and integrated branding elements that create an immersive experience.

The setup includes a spacious bar area, standing tables for guests, and an elevated lounge section offering a premium view of the festival grounds. At night, warm LED lighting enhances the ambiance, making it a standout attraction. Designed for flexibility, the modular system allows quick assembly and disassembly, optimizing logistics for large-scale festivals.

This project merges functionality with brand storytelling, ensuring a seamless blend of practicality and a unique, engaging festival experience.

This setup was placed on Rock Werchter and Extrema

Boom Room in Madinaty : Designed with kcc entertainment

Concept design for social entertainment hub

I designed this modular festival setup for Bacardi with Butik, built on a Layher structure with custom-fit panels. The design allows for seamless adaptation, making it highly flexible for different festivals and locations. The setup captures Bacardi’s vibrant brand identity, combining lush greenery, dynamic lighting, and immersive architectural elements to create an engaging experience. By using interchangeable panels, the structure can be reconfigured, offering a cost-effective and scalable branding solution.

For the Ultimas, Flanders’ prestigious culture awards, this pitch reimagines the event as a futuristic, immersive experience where entertainment, technology, and culture converge. Inspired by Japanese cyberpunk aesthetics, the design blends neon-lit elements, modular installations, and interactive zones, creating an engaging atmosphere.

The briefing from weareoval was very inspiring:

A dynamic marketplace, merging art, fashion, and street food.

High-end modular displays with self-service and interactive elements.

An iconic awards stage, featuring bold geometric design and LED lighting.

Lounge areas with an industrial yet modern ambiance, fostering networking and engagement.

By transforming the Ultimas into a cultural playground, this concept enhances the event’s identity, making it more than just an award ceremony—it becomes an immersive experience that connects talent, media, and audiences in a unique and memorable way.

Launch of the new exclusive Patrón Tequila from Bacardi

Jurgen De Baets asked my to design a squid sculpture for the restaurant Vis van A by Bart De Pooter.

Created in 3ds Max, this eye-catching sculpture extends its tentacles over the restaurant’s façade, playfully interacting with the environment. The design enhances the restaurant’s maritime identity while making a bold visual statement in the cityscape.

light design concepts for flos

For Zalando, I designed a fully modular event space using a Layher system, integrating seating, clothing displays, room dividers, and lighting into one cohesive structure. The industrial framework ensures flexibility while maintaining an open and dynamic retail experience. Embedded lighting highlights key areas, enhancing both functionality and ambiance. This adaptive design merges fashion with architecture, creating an immersive brand experience that is both visually striking and highly practical. The result is a sleek, interactive environment that transforms retail into an engaging, memorable event, perfectly aligned with Zalando’s modern and urban identity.

For over a decade I’ve worked for kcc entertainment design. Creating concepts, masterplans and visuals for their projects across the world.

Their projects range from 5000m² up to 2km².

I founded the first 3D team, selecting and training people in entertainment design.

At a certain point, kcc asked me to be the art director. I held this position for over 3 years, managing 20 people, overseeing all the projects and presenting to clients world wide. Because of the rapid expansion of the company and projects the workload took a big toll on my health and personal life. We decided to integrate an other way of working, so we divided the workload amongst several team leaders instead of 1 art director.

To this day I still work as a design consultant and it’s been an honour to work with such a lovely bunch of creative minds.

These are a couple of examples of the countless projects I’ve worked on for kcc.